Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 6 March 2012

FEMINISM/Annie Lennox

I've briefly posted on AL before; her 80s vids for Eurythmics caused a national outcry when she played with gender expectations by dressing as a man (theory ref: Judith Butler - gender as performativity; also Chomsky's propaganda model as the 'flak' she received was designed to filter such counter-hegemonic thinking out of mainstream media and therefore public consciousness)

Fascinating article here (from the Guardian) in which she discusses this past and her efforts today to use music for feminist ends, including launching a new pressure group

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