Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 4 March 2012

LipDubs: a DB guide

They're another good example of digitisation as a democratising tool; music vids (which ultimately is what lip dubs are) created by schools, unis etc attracting huge audiences online, without any paid-for advertising campaign.
Here's a guide I've prepared in my limited spare time:

If you've any other good egs of lip dubs, add brief info + a URL as a comment

We'll shortly be getting a steadicam rig for the shooting of this; there's a job there for someone - and these rigs take some practice to get used to, to get the balance set right

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