Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 25 May 2012

HWK: Pitch for class MVid

This is homework for Tuesday 26th June.
(you can see what happened in 2011 at http://musividz.blogspot.co.uk/2011/09/class-vid-pitches-and-winners.html. I think one of the tracks is blocked by YouTube, but you can find the 2011 edits of class vids in the 2012 A2 practice vids playlist, including this cut of Martin Solveig's Hello and this cut of Lonely Island's I Threw it on the Ground. There's also the hugely successful version of Duck Sauce's Barbra Streisand from 2010, when one of the two classes failed to complete their project.)
Your challenge is to pick a track, without strong language or strong sexual references; think up a concept or narrative approach that can be shot in and around school; and pitch your vision to the class.
You have just 60secs in which to pitch, which includes any snippets of the track you wish to play - we do need to hear some of it for your pitch to make any sense!
IF YOUR IDEA WINS, YOU'LL BE ABLE TO TAKE CREATIVE CONTROL + GAIN VALUABLE EXPERIENCE OF DIRECTING!
Depending on your own views, each class will pick either one or two of these to film, which we'll look to do in lesson time. Your idea must be achievable!

You can use the template at http://musividz.blogspot.com/2012/06/ideas-notes-sheet.html if you wish.


Whichever pitches are successful, everyone will deliver some lines to camera to gain some lip-sync practice (even if you personally won't appear in your own actual video its vital you can empathise with the challenges your performers will face, and can provide clear direction to help), so no matter how abstract your idea, make sure it does incorporate some singing to camera! (and yes, that does mean instrumentals are ruled out)

(A 'pitch' is an occasion when producers briefly summarize their proposal to busy executives (sometimes to the band themselves), in the hope of winning a commission/the contract for producing the video. It is always a sales pitch!)
Read more on pitching: hubpages.com guide; actor Peter Capaldi; wiki; ehow.com.   

You can also see some examples from Latymer students doing just this here.

Most of you will be familiar with The Apprentice, which seems to feature a bunch of cretins proving how awful they are at business and dealing with human beings. Each week they have to pitch to sell some product ... and thats exactly what you're doing: selling your idea. Here's an example from The Apprentice:


And here's a satire on pitching - NB: contains some strong language

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