Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 25 May 2012

HWK: Pitch initial A2 idea/s

This is an informal pitch, a chance for you to float an early idea and get some feedback on it from both your classmates and myself. You can use as much or as little multimedia as you wish, but you do need to have the proposed embedded in a blog post so I can play some of it to support your pitch.
If you have more than one idea we can discuss these additional idea/s too, depending on time. It would be a huge advantage to have undertaken some prep and research - and maybe shot some material - before we return in September.

You can use the template at if you wish.

I'm not after huge amounts of detail, but you can get a sense of what will be expected from the actual coursework pitch in September from these posts:;

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