Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 11 May 2012

Video Teasers: Love+Death (horror style)

I've mentioned this repeatedly: just as with films, bands increasingly seek to use social media, blogs and ezines to build anticipation and buzz around new releases not just with the full release of the vid, but with teaser clips too, as with this eg from http://loudwire.com/love-and-death-chemicals-video-teaser/:

Love and Death Release Teaser for ‘Chemicals’ Video

LoveandDeath

Love and Death will drop the video for the title track from their ‘Chemicals’ EP on May 7, but to stoke the fires of fan excitement, the band has issued a 32-second teaser. It’s short but chilling snippet. It’s also horror movie creepy, featuring masked marauders and more.
Love and Death, featuring former Korn guitarist Brian ‘Head’ Welch, have crafted quite a cinematic, dark and downright scary vid and we feel that way based only on the half-minute of footage the band has chosen to share. One can only imagine how terrifying the complete clip will be.
Welch has a mask attached to his face early on by an ominous person and that’s when weird stuff starts happening. Not too much is revealed in this super short clip, but it’ll get your mind curious to see more. If you like horror flicks, then this teaser, which is shot in black and white and in color, is right up your dark, deserted and desolate alley.
The band also performs in a claustrophobic room, which certainly ups the tension. In other scenes, Welch’s dreads are flailing about as he rocks out.
Watch the clip below and then take a listen to the EP stream, which Loudwire recently hosted!

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