Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 17 July 2012

Def Leppard rerecord entire back catalogue?

Here's a very relevant headline from the Guardian's music industry section:
Get rocked, Universal! Def Leppard plan to rerecord their back catalogue
Sheffield rockers are so angry with their label over royalties issues that they plan to replace their old recordings with copies
The article sets out their plan to rerecord ... for which they would want fresh videos?!
Another example of the real-world industry relevance of making new music videos for back-catalogue music.

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