Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 22 November 2012


This is a vital part of the process. A commercial pitch would require this as part of a pre-screening process to decide which directors/production companies got to meet with the record label/artist/manager to put forward their creative proposal. It also strongly signifies that your production was organised and following a clear plan from the outset. As your idea eveolves, it also provides a useful summary of your starting point, so that you can compare your initial and final ideas with some authority. Here are some past examples of student animatics; judge for yourselves the relative strengths + weaknesses of each.


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