Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 15 November 2012

CASTING: Using vid+social networks

For both AS and A2 part of your R+P marks are for casting, as part of your overall organisation of the production. The markscheme quite accurately reflects the range of challenges facing commercial film-makers and video producers.

I stumbled across the following vid looking for something else, but it is a useful example of how you can use video and social networks not just to get 'audience feedback' but also to help with pre-production tasks too.

The typical student production gets cast informally through approaching friends; that's fair enough, but doesn't help with respect to evidencing 'organisation of actors'. Being able to evidence effort made to reach out for cast, and film some brief clips of a casting session would be highly beneficial. It would also help you clarify precisely what your notion of each character is! Plus - you may well encounter unexpected volunteer actors that you don't currently know too well socially.
If any of you do get such vids made, I can email round tutor groups, ask to get them screened in assemblies, or screened in the P-16 centre during lunchtime (while you guys can of course take to Twitter, FB etc and push them yourselves)(I was searching in YouTube; try 'slasher openings' and I think you'll be pleasantly surprised at some of the most prominent results in this global site!)

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