Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 20 November 2012

Concept/Perf Vid featured on multiple YT channels

Longish post title: interesting example of a lyric-free rock vid blending concept (with a suggested narrative; concepts tend to have some narrative glue - narrative vids are those which directly tie into the lyrics) and performance. Comes close to getting sleazy (your reading may be that it falls over that line), and though the editing's generally sharp there are some obvious points where cutting to the beat, or simply greater shot variation would be good.

To my eyes there's a strong Anton Corbijn influence here (and it reminds me of the 2012 IGS vid for The Swing Movement in some regards, especially the use of focus-pulling and switching), with (to these eyes) an evident nod to Nirvana when the upbeat section kicks in with a splash (tho' you could also take this as a horror note in what could be alternatively read as a David Lynchian, filmic text).
What I also found noteworthy was the promotional strategy: they've either set up multiple YT channels or just got fans who've opted to put their vid as their channel's autoplaying featured vid. I came across it via another promotional strategy: adding other YT users/channels as contacts. Simple psychology: the suitably burnished ego of most YT users will coax them to add every contact to boost their numbers (I always click through to suss out who/what has requested this ... thus still making the strategy a winner!).

As well as the official CQ channel, Feeeppe, and mary1982next had CQ as their set vid at 20.11.12 and had all added me as a contact within a couple of days in Sept 2012.

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