An extended version of the Anton Corbijn-directed video for Nirvana’s Heart-Shaped Box has appeared online ahead of the release of the 20th Anniversary edition of In Utero (due out on September 24).[source: http://www.mojo4music.com/5909/nirvana-heart-shaped-box-directors-cut/]
We’ve called on MOJO’s forensic unit to compare this Director’s Cut with the original film. Their analysis suggests three key areas where this new version differs, namely, more appearances from the small girl in the robe, more of the fleshy-body-suit woman and more Nirvana at their visceral best.
The magazine is running its own tie-in, using the 20th anniversary of its release as a hook too:
And if that’s not enough of a Nirvana rarity for you, you can always check out the band’s original 1988 recording contract with Sub Pop. As the label says, “Six hundred bucks well spent. Not that we had it at the time.”[ibid.]
And don’t forget – you can read Jon Savage’s mammoth 1993 interview with Kurt Cobain in the current issue of MOJO magazine – on sale now.
THE POINT IS...
Good example of another strategy used by record co's/bands to promote back catalogue, but also a good idea for you to consider making a vid for a track released 10/20/25 (etc) years ago, as there is likely to be increased media attention and possibly a re-release/re-packaging/compilation to go with it.
You can look for inspiration by viewing past charts (eg at http://www.officialcharts.com/archive/music/). Another great site, which features all the vids (with iTunes purchase links) for top 20s of each year in the 70s/80s/90s (US charts) is http://www.songs-old.com/Top-20-Songs-Billboard-Charts.html.
Here's the vid cited: