Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 8 May 2014

FINANCE: pay to meet-and-greet stars at gigs

Read Michael Hann's article here.
This is either despicable exploitation or a sensible means of countering the reduced revenues from record sales: the trend for pop/rock acts to offer premium gig packages which include meet and greets amongst other things. Would you pay £215 to meet Avril Lavigne and have a photo taken 'with' her (standing apart with a clearly faked, fixed grin)? Clearly for a lot of folks the answer is mais oui, but she's just one of many plying this field:
On Kiss's forthcoming US tour, for example, you can pay $1,250 (£737) for a package that includes a seat in the first 10 rows, a meet-and-greet, a photo with the band, autographs from the band, sitting in on the sound check and a selection of merchandise. A similar package for Def Leppard, who are opening for Kiss, is $750 ($441). The lower the star power, the lower the price. For example, £159 will buy you the chance to meet Michael Bolton on his UK tour – and get the inevitable photographs and array of merch.

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