Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday 21 November 2014

AUDIENCE: YouGov survey on fans' demographics

Conal cites this in his vodcast.
With thanks to Conal (who spotted this through Twitter and Instagram accounts/feeds linked to his joint Lady Gaga production before I heard about it through reading the Guardian report the next day!), here's a really useful resource for adding some detail to audience research.
Magazine publishers' audience profiles are more accurate, if not always so detailed as this, but the YouGov data, which takes in some major artists as well as covering a variety of media (such as newspaper readerships), is certainly worth a look.

I do question its validity/accuracy though ... are Lady Gaga fans really primarily 40/50-somethings?! The samples can be quite small ... as an Adam Ant fan, for example, I can't say as I recognised myself in the profile thrown up! (FYI YouGov, I'm not a S*n reader!)

The media tab of YouGov's demographic profile of Lady Gaga fans ... apparently older, right-wing S*n readers?!

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