Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 7 April 2016

WEB 2.0 Madonna adds Meerkat to promo campaign

Facebook, Twitter, Instagram, the big 3 of social media (as of April 2016 anyway..) - there are many more significant options boiling away just below mainstream radar ... and chances are Madonna will be on it!

There's another point here - social media has not REPLACED artist websites, but rather taken a complementary position: social media content is all over such websites. In this case the video premiere is jointly through Madonna's website and the Meerkat app.

You can question the usefulness of relatively obscure social media, but there are benefits...
  1. New or lesser social media will make more effort to push content from stars that could get lost in the noise of larger rivals like Twitter
  2. It makes for good branding - older star at the cutting edge, with tech early adopters being younger, so helping such artists to refresh their audience base
  3. Of course, it can also invite ridicule!

Hyperlink below the line

Stuart Dredge: Madonna uses Meerkat app to debut new Ghosttown music video.

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