Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 8 May 2015

WEB 2.0 KICKSTARTER De La Soul Stakes is High ... $600k and rising

News that De La Soul, daisy age hip hoppers (currently on UK tour I see), have raised the 2nd highest figure ever by musicians on KickStarter. At over $600k its still only half of the highest ever ($1.2m), but unlikely to be topped anytime soon.

(Amanda Palmer’s controversial “loss leader” $1.2 million campaign still holds the #1 spot, and it’s hard to imagine anything topping that, especially given this New York Times piece about how Kickstarter donations are not safe investments.) With that money, De La are now free to avoid label concessions in putting together the album, and they tell The New York Times that they plan to use the money on recording the album, as well as on marketing, making videos, and maybe putting together a tour.

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