Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 11 June 2015

Assessing past coursework

Dependent on time, we will view and discuss these examples as a class or you will be assigned one each.

Have a go at giving an overall mark.

Pick out what you consider the criteria its weakest on, and note what EXample/s make you think this (precise denotation is key).

Pick out what you consider the criteria its strongest on, and note what EXample/s make you think this (precise denotation is key).


For this one, it is worth looking at the actual final cut post, so use this link to do so. Before even considering the mark of 'the' final cut, what have these students done differently? Do you think this would work for you? You might notice that Amber and Conal differed on this.
The video below is, effectively, only part of 'the' final cut!

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