Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 23 June 2015

CONVERGENCE, UGC Smule, You're on Candid Camera

Clip shows still thrive on mainstream TV, but a new app, Smule, brings yet further backing for web 2.0 enthusiast Gillmor's portentous phrase 'the former audience'. Formalising the type of UGC that the likes of Gaga has long been popularising on official social media accounts, Smule provides a platform for fans to duet with their idols.

And the response has been big ...

Jessie J tracks have racked up 10s of millions further YouTube hits (and the attendant revenue) as Smule videos have become popular, viral items. See article.

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