Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 24 June 2015

Terminology Log 2016

A simple post; I will note the terms/concepts we encounter - and you should have noted in your terminology log - as we go through the year...

preferred reading (Stuart Hall - also negotiated/contested, oppositional)
intertextuality (term coined by Kristeva; the meaning of one text is tied to another, with knowledge of this required to follow the preferred reading) ... one common characteristic of ...
postmodernism (only briefly touched on so far)
convergence - coined by Henry Jenkins, one of the key academics associated with ...
web 2.0 (coined by Tim O'Reilly; centres on the blurring of the audience/producer divide at the heart of traditional production/consumption analogue models, including the early web; interactivity is now key)
Smule - an app which exemplifies convergence and the dramatic change digitisation and web 2.0 has brought: you can duet with a major artist...
Retromania - the title of Simon Reynolds' book considers the refusal of an older audience to abandon pop culture as part of the ageing process, PLUS the impact of piracy and devices such as the iPod (and now streaming services like Spotify) in easing the access of youth to retro media - has our music culture become conservative and backwards-looking as a result?

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