Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 28 October 2015

AUDIENCE CONVERGENCE Carly Rae Jepson controlled by audience emoticons

This is nothing new - I blogged on interactive videos at least a couple of years back - but it is a high profile, mainstream example with the considerable muscle of Universal Music behind it.

Saturday, 24 October 2015

SHOOTS ten tips for a successful shoot

I'm sure there are plentiful more learned guides out there - and I'd always encourage reading video/film-makers' books (Alex Cox is very readable on his low-budget Indie shoots) - but these are ten simple bits of advice based on years of observing student filming, especially the common disasters that happen...

Saturday, 17 October 2015

Government hip to square deal of Indie promotion

More than a dozen independent UK music labels and songwriters have received £200,000 in government funding to promote up-and-coming artists abroad.
It is the latest round of funding made available through the £2.5m music export growth scheme, established two years ago by UK Trade and Investment (UKTI) with the music industry body, the BPI, to help independent music companies make their mark in the US, Asia and Europe.

Read the full article: Thankyou Whitehall, goodnight – Indie labels win government grants.

Friday, 9 October 2015

FCPX plug-ins

Budget limitations may mean you'll have to pay for it yourself, but do be aware there are many great plug-ins out there for Final Cut Pro X (and most major video editing suites).

We looked recently at a very specific example, as students looked to emulate aspects of some depeche Mode videos they particularly admired:
FINAL CUT PRO X CAMERA EMULATOR PLUGINAs raised when looking at these, you can emulate super-8 and 16mm (etc) cameras by purchasing FCPX plugins (this one is $50 - you may need to buy it yourself and carry edited clips from your own Mac to a school one).
[copied across from a post on Depeche Mode and the French New Wave style]

Thursday, 8 October 2015


A simple graphic demonstration of the proliferation and splintering of genre in the digital era, surely undermining the broader concept itself?
See the full map here.