Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 20 November 2015

FAIR USAGE Google to fight takedowns as unfair cop

The fair usage copyright (legal) concept is an important one to be aware of - you may find yourself with a range of notices on your own channel, from notification that rights-holders can insert ads before your videos to removal of audio through to video deletion and even account deletion; you need to take care with how you handle copyright material.

Abuse of the system isn't just one way though, and Google (YouTube conglomerate parent) is starting to fight back against vexatious claims and profiteering by the record industry, film companies and other cynical profiteers...

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