- You need to be aware of music industry developments
- These should inform your marketing materials, and the formats you list (ie, not just digipak, but a 3-part list with download)
- Digipaks are intended to mimic vinyl and so share some of their collectable, specialappeal (compared to standard jewel case releases)
I'll add images and links once sat at a computer, but this expensive boxset popped up on my FB whilst an even more expensive Pixies boxset was pushed in an email I'd signed up to when buying their comeback EP on vinyl (with multiple download options too).
IN THIS POST: Pics/links on Cream vinyl boxset; Pixies vinyl boxset; Tesco launching vinyl sales.
|The Cream FB promo|
This in the same week as Tesco, for years Britain's biggest retailer (a do-it-all supermarket chain comparable to America's Wal-Mart) announced they would be stocking vinyl for the first time, seeing it as a popular Xmas gift option.
|Read about Tesco's vinyl launch here.|
See the Cream promo here.
Simon Reynolds' Retromania book/theory comes to mind...
This is all, naturally, a highly converged campaign.
THE PIXIES MINOTAUR CAMPAIGN
part of the email I got ('curious' artwork and all):
The Pixies website banner; the two packages; details of the two packages (backed up with a video on the site):
See for yourself here.