Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 6 December 2015

VINYL the Cream rises, new Pixies'n'mix

Why do I keep posting on vinyl's resurrection? Several reasons:
  1. You need to be aware of music industry developments
  2. These should inform your marketing materials, and the formats you list (ie, not just digipak, but a 3-part list with download)
  3. Digipaks are intended to mimic vinyl and so share some of their collectable, specialappeal (compared to standard jewel case releases)
I'll add images and links once sat at a computer, but this expensive boxset popped up on my FB whilst an even more expensive Pixies boxset was pushed in an email I'd signed up to when buying their comeback EP on vinyl (with multiple download options too).

IN THIS POST: Pics/links on Cream vinyl boxset; Pixies vinyl boxset; Tesco launching vinyl sales.

The Cream FB promo

This in the same week as Tesco, for years Britain's biggest retailer (a do-it-all supermarket chain comparable to America's Wal-Mart) announced they would be stocking vinyl for the first time, seeing it as a popular Xmas gift option.

Read about Tesco's vinyl launch here.

See the Cream promo here.

Simon Reynolds' Retromania book/theory comes to mind...

This is all, naturally, a highly converged campaign.

part of the email I got ('curious' artwork and all):

The Pixies website banner; the two packages; details of the two packages (backed up with a video on the site):

See for yourself here.

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