Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 13 December 2015

Wu Tang Clan aint nuthin to ruck with

If you haven't heard of this story, it's a unique tale of how a major rap act monetised their latest recording, picking up much valuable publicity along the way.

They auctioned the exclusive rights to the only one copy produced, netting $2m - some of which they then gave to charity after it emerged that the buyer was a much-hated pharma millionaire.

On the upside, they apparently inserted a legal clause that allows Bill Murray to steal it back!!! (Or the band, thus the lyrically intertextualising post title for those who have failed to Enter the 38 Chambers)

SOURCE: Indie.

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