Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 14 March 2016

INDUSTRY Why major acts aren't releasing new albums

Cinderella are a bluesy glam metal band who had huge 90s hit albums and retain a large live following. Here's their bass player explaining why it's so long since they released new material ... and he was speaking back in 2011, when the economics were more favourable than they are now!

You could argue that there's a false sense of entitlement here, but this is how many acts are viewing the logistics of recording, mixing and distributing new material

In a 2011 interview SCTimes.com, Eric explained why there was little incentive for CINDERELLA to make a new studio record. He said: "In the musical climate these days and the way we like to do things, it's not really worth doing it anymore. Our last record cost $1.2 million to make and the cheapest record we've ever made was $400,000. You can't do that these days because no one even sells $400,000 worth of records, CDs or downloads. Everything's changed. Everyone makes records in their bedrooms basically for next to nothing and in my opinion, most of them sound like it. That's not what we're about."
SOURCE: Blabbermouth.

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