Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 13 March 2016

REPRESENTATION Are women still male gaze others?

There has been a lot of discussion about the status of women in the music industry lately (echoed with a film industry debate too), with allegations swirling not just of secondary status but abuse too.

Although she was cruelly, publicly put down by Miley Cyrus (with cracks at the mental health of a woman who has suffered long term depression and a recent breakdown), Sinead O'Connor's plea for Cyrus to resist the sexploitation of male managers, executives and video directors still rings very true.

You can easily find lots of articles, recent and historic (look at Tina Turner or any number of 60s girl bands) to help add a deeper perspective to your own consideration of representations; how your media language choices signify and position various social groups.

Here's an excerpt from this pull no punches article:
It’s wearying if only because the stories – and the inevitable clamor that accompanies them – are generated at a constant churn, which makes them feel horrifyingly normal. Anyone who aspires to be a “woman in rock” (or pop) is only able to inhabit that scene as an “other”. They exist in a place where they’re only seen as women, as being to be looked at first, and as such can be relegated to subordinate status at any moment.

No comments:

Post a Comment

Please ensure your comment is appropriate for publishing; all comments are vetted before publication