What is needed, says Jampol, in a not uncommon moment of management-marketing speak, is to locate the “artist’s essence”. “Figure out what the magic is. There’s something that connects James Dean or Jim Morrison or Kurt Cobain or the Ramones to a 12-year-old whether that’s in 1957 or 2017. It could be a group of facets and then you have to find a way to be put that back into the pop culture in a way that’s credible to a teenager,” he said.
It may sound like gauzy marketing speak – Jampol also lectures as an adjunct professor in music business at UCLA – still, he has a point. Punk is 40 years old, but “questioning authority, being an outsider, not caring about the social order are absolutely not dead”.
'This is the pop culture legacy business': JAM Inc manages artists after death http://gu.com/p/4tpgh?CMP=Share_AndroidApp_Blogger