Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 14 July 2016

INDUSTRY No Swift end to YouTube fees war

An ongoing story to keep an eye on, the fight between artists and streaming outlets such as YouTube and Spotify over the fees or royalties paid. Counted for chart positions now, there is a fierce debate over the equity of the huge revenues generated for the likes of YouTube and the very, very small payments all but the very largest artists receive.


Taylor Swift has been notably outspoken in calling for increased payments per stream. See Taylor Swift is taking on YouTube, and it won’t be an easy fight.

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