Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 27 September 2016

PITCHING your proposed coursework track

Former Pres. Bush, son of a pitch... Aiming right I see
Updated May 2015.
You'll find there are multiple guides to pitching on this blog and other DB blogs. I'm aiming to make this a straightforward but comprehensive guide.

Sunday, 25 September 2016

ALT VIDEOS Tendencies to tout tour tickets

I've blogged on alternative, secondary music video formats before: the one-take, single shot video; the lyric video; the album trailer; the special edition or merchandise unwrapping.

To this list, one worth pondering for am additional quickfire production that will help to drive website and social media content and engagement, add the tour date video (with website plugging included too).

The example is from 80s crossover (punk/thrash) legends Suicidal Tendencies. The video, spotted from a browse of the TeamRock site, a rich source for spotting evolving marketing strategies, includes several features:
performance footage
album art and website splash page, with plugs for both
like the most basic lyric videos, the main content is a vertically scrolling list of tour dates, white font on a black background
the audio consists of a snippet from a new album track, NOT the full track

The unpolished look is further evidence of how artists have incorporated audience approaches (fan-made videos) into their own playbooks. Even the mighty Metallica have dropped an unwrapping video, a hugely popular format that may have had pop origins but is now seen from audiences and artists across the age and genre spectrum.

I'll add to this more insight gleaned from the TeamRock site (an e-zine side to a stable of print magazines such as Classic Rock); Iron Maiden providing another example of how acts monetise themselves in an era of low record sales:

Iron Maiden Fan Club members will be given access to an exclusive pre-sale, with information available via the official website.

A Trooper VIP upgrade package will also be available, giving fans early access to the venue, exclusive goodies as well as food and Trooper beer. VIP tickets cost £140 and gig tickets will need to be bought separately.

Artists variously charge for photos with fans, sometimes as part of a VIP backstage package, have licensed drinks, offer exclusives to fan club or registered website members (often charging a subscription fee).

...Maiden are a great example of a long running act who skilfully use traditional and social media, and diverse merchandising, to successfully monetise their art and brand. Here's another example from them...the thankyou to fans, a natural example of direct address made possible by online media.

Thursday, 15 September 2016

GENDER (w)rapper in a dress: pop gets queered

There's nothing new in rock and pop stars transgressing and undermining normative gender expectations: David Bowie, Iggy Pop, all those 60s 'longhairs', Janis Joplin, Marilyn Manson, Perry Farrell, Boy George, Little Richard, Annie Lennox...
Nonetheless, in an era when a bearded woman won Eurovision, Judith Butler's provocative pronouncement that gender is a fiction we learn to act out has clearly won some high profile fans.
We need to be careful when judging representations: Miley Cyrus would mock a feminist male gaze reading of her controversial act, rejecting sexual and gender labels which underpin this.
...Which doesn't necessarily make her right, and Sinead O'Connor (who wrote am open letter to Cyrus on exploitation by male record label bosses) wrong. Without denying Cyrus agency, as Stuart Hall would argue, your response (or reading) will be partly guided by your own subjectivity, background, identity
Female fury and a gangster in a dress: meet the pop stars toppling gender stereotypes

Wednesday, 14 September 2016

SPOTIFY Fans plan 400m streams to pay Nelly $2m tax

Personally I wouldn't fancy hearing it once, but fans of the nose-adorned rapper are pledging to try and play just one of his tracks 400m times to pay his $2.3m tax bill.

So, Nelly takes money out of your pocket twice over - smooth work.

A single fan could achieve the same outcome by streaming in constant repeat for 2076 years...great figures for bringing the streaming debate to life...

And how many times is that? Somewhere between 280m and 403m.

That’s quite a lot of Nelly. Yes it is. Indeed, it was calculated that if one person were to pay off Nelly’s tax debt by themselves, simply by streaming Hot In Herre over and over again and accumulating the microscopic royalty that goes with each stream, it would take 2,076 years to settle the debt.

Nelly fans hope to pay his taxes – by repeatedly playing Hot In Herre on Spotify

Wednesday, 7 September 2016

AUDIENCE Radio Gaga fans fake mum profiles

Lady Gaga fans pose as soccer moms to drum up radio buzz for new single