Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 23 October 2016

MARKETING The Gaga blitz v Solange silence

There are lots of examples raised in this Guardian article which you can reflect on as part of audience AND industry research, as well as consider mimicking.

Your simulacra of any known form of marketing could range from Photoshopping your version of an established magazine's cover to creating your own carpool karaoke.

Such approaches will also help you with the markscheme requirement for CREATIVE presentation and use of technology in the Evaluation especially, but also as content for social media and website.

The article has a somewhat confusing conclusion, but this can be translated as the simple message that there is no clearcut smart way to market an album or musical brand anymore; the marketing blitz is no longer any guarantee of success.

I'd recommend reading the Elberse chapters on the music industry to deepen your knowledge not just on marketing but also distribution.

Silence is golden: how keeping quiet became 2016's album launch strategy

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