There are lots of examples raised in this Guardian article which you can reflect on as part of audience AND industry research, as well as consider mimicking.
Your simulacra of any known form of marketing could range from Photoshopping your version of an established magazine's cover to creating your own carpool karaoke.
Such approaches will also help you with the markscheme requirement for CREATIVE presentation and use of technology in the Evaluation especially, but also as content for social media and website.
The article has a somewhat confusing conclusion, but this can be translated as the simple message that there is no clearcut smart way to market an album or musical brand anymore; the marketing blitz is no longer any guarantee of success.
I'd recommend reading the Elberse chapters on the music industry to deepen your knowledge not just on marketing but also distribution.
Silence is golden: how keeping quiet became 2016's album launch strategy http://www.theguardian.com/music/musicblog/2016/oct/21/album-launch-strategy-publicity-surprise?CMP=Share_AndroidApp_Blogger