Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 16 November 2016

WEBSITE some home pages and banners compared

You have a few fundamental decisions to make early in the construction and design of your site:
  • BANNER this should tie in with icons/banners for all social media, and will often change to reflect the latest album release or tour
  • TOP LINKS any decent website has clear, specific top-links, accessible on every page for quick navigation through the site. 4 or 5 (sometimes 6) is the norm. Some will include dropdown menus with sub-pages. 'Contact' or 'social media' shouldn't be one of these as those icons should also be on every page AND their content featured heavily throughout
  • COLOURSCHEME/OVERALL LOOK there should be a clear feel throughout the site. That doesn't necessarily mean the same background colour/image, but there should some clear feel of consistency
Here are a few homepages/banners to consider:

He started out as a late 70s punk, but became one of the biggest selling 80s pop artists, and a key pioneer of the epic MTV music video, and continues to record and tour today. He has TWO official sites, one for the US and one primarily for the UK.
The US site has 6 top links, and a poorly designed banner - odd for an artist famed for tightly controlling and self-designing so much of his own artwork over the years. The forum is in heavy use - 0.5m posts, including recent additions. Note the emphasis on merchandise and live dates, a clear reflection of how artists tend to monetise their work these days. 'Features' is an odd mish-mash of many things; this could do with a dropdown sub-menu. There actually is a mouse hover submenu, but its a graphic only, and disappears when you move the mouse or click on Features. I also note that clicking through to merchandise prices appear in euros but there is a separate banner for a US store on the homepage for that separate site.

Its not really clear why there are two official sites, and that nasty NET banner reappears in the forum link. We do get actual dropdown menus though. Note how prominent the social media are (screenshot from school which blocks FB).
A perhaps excessive 7 top links? Note that the contact link on both sites (called booking on the NET version) is for gig promoters wanting to book the artist for live performances, NOT a pointless repeat of the social media links already highlighted (which are of course a means of contact!). The site's plain black look reflects the current tour and the poster for it. The banner is minimalistic, nothing more than the font.

The top links do not include any shortening, informality or slang (bad choice?).

A limited range of fonts are used, vital to maintain a clean look. In this case a mix of sans-serif bubble font, red with a white outline for the artist name (reflecting album cover branding) to help it stand out, with all top links and side frame headings are a golden colour, the clear contrast helping to distinguish them as does the thin font used.

You can clearly see how the TOUR is pushed, as the home page main image and also featured in the Twitter account, a live feed of which (also FB) is embedded in the left-hand frame, reflecting the changing realities of the music industry with albums now just part of a wider mix of monetising strategies.

A great example of what not to do?
THE 1975



This uses a variation on the splash page; a part-page that can be closed by clicking outside it or on the X.

This one uses an auto-scrolling gallery for the homepage, previewing the top-link sections.

Note the 'back to top' button.


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