Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 11 February 2017

UGC Depeche Mode fan takeover Facebook for a year

Another new twist in the web 2.0/UGC/convergence mode, this one reflecting the pattern that's seen lyric videos go from fan-made to official releases. The "former audience" indeed!

Headline story on Pitchfork - many more sites/e-zines followed suit
Depeche Mode, a huge selling act that comes high up concert revenue charts when they tour, have announced that fans can apply to be one of 365 who get to control their Facebook page for a day - a page with 7m followers.

This announcement has helped gain a lot of free, high-profile publicity.

The Depeche Mode website, with a right-edge vertical menu

The campaign includes a video, featuring singer Dave Gahan in close-up - notably NOT a low angle; promoting normalcy, not superstardom.
"Hello there, this is Dave" - scruffily bristled, the informal mode of address also helps connote accessibility, a relationship with fans (uses and gratifications...)


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