|Headline story on Pitchfork - many more sites/e-zines followed suit|
This announcement has helped gain a lot of free, high-profile publicity.
|The Depeche Mode website, with a right-edge vertical menu|
|The campaign includes a video, featuring singer Dave Gahan in close-up - notably NOT a low angle; promoting normalcy, not superstardom.|
|"Hello there, this is Dave" - scruffily bristled, the informal mode of address also helps connote accessibility, a relationship with fans (uses and gratifications...)|