A useful reminder of the versatility of the music video format:
Death metal godfathers Obituary won a synergistic cross-promotion through Guitar World magazine (also a website of course), creating a split-screen video to enable fans to play along with the guitar on their new release.
They are also booked on a branded tour which will benefit from a major push through the magazine, and offer the chance to attract new fans as the publication has a multi-genre readership. Moreover, it's a neat way for a 1980s band to attract younger fans, kids and teens starting out on developing guitar skills.
So, add this to the lyric video, unwrapping video, album preview/promo video, tour announcement or localised tour shout out, single shot, live performance, fan footage, interactive, 3D, virtual reality (VR), teaser, tie-ins with console games like Guitar Hero ...
It also gets Obituary further publicity through stories on popular e-zines such as MetalSucks.
Good tune to boot, even if not up to the standard of their early classics, Slowly We Rot and Cause of Death!