Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 9 March 2017

SPOTIFY getting on a playlist key to profit

Also spotted a useful quote from Lily Allen on how it's difficult to make money from music - it's more about branding deals, endorsements.

Lily Allen: ‘We need to fight back against these forces’

A useful quote from a veteran UK Indie label boss:
If you get on the right Spotify playlist, it could pay for your album. My friend Ian who runs How Does It Feel to Be Loved has a band call Haiku Salut – they were on a Spotify playlist and it made them a load of money. It’s different from just sending a record to NME. There’s no longer one source that has that single power those magazine had. That’s possibly a good thing, but I feel sorry for a lot of music writers who are expected to provide content for free.

Since posting this I keep seeing more and more references to the same point, the power of the Spotify playlist - as I write (5.4.18) Spotify has just launched on the stock market leading to more analysis of its role, power and future. Like Amazon, its in a race against time to establish such a huge market lead that it has huge power over labels when striking deals over payments/royalties.

I spotted on Facebook that a Marillion/Fish fangroup (All the best freaks are here) had a thread about Fish (singer) pulling all his albums bar one (which he's touring next year) off Spotify, and someone mentioned a Fish Facebook blog I'd forgotten about - so here it is!


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