Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 18 May 2017

Marketing 2.0 Success stories of Indie and self-distributing acts

How to be a DIY pop star: lollipops, kung fu and other fail-safe strategies

Tuesday, 9 May 2017

Amazon launches live gig arm, growing video demand

Amazon moves into UK live music starting with Blondie London gig

Saturday, 6 May 2017

Metallica FB livestream rehearsal + pop-up tour shops

Update: Katy b Perry went a manicured step further, livestreaming her fakery for 72 hours to promote her latest audio torture device (album): A weekend with Katy Perry's live stream: meditation, James Corden and a dog called Nugget

Slipknot tie up 1bn views with 360 video