Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 10 October 2017

GENRE INDIE BBC doc on history of Indie

As you study genre theory you'll come to realise how loose a concept it is - but one that is absolutely vital for marketing and retail purposes, even in the streaming age when shelf space is not an issue. As 'consumers' (such a loathesome term, but still widely used) we do still tend to think along genre lines, which is why these are so important whether its Netflix, Spotify or (gasp!) a physical record/music store.

BBC3 and BBC4 (often replaying BBC2 content) are worth keeping an eye on through iPlayer as they often feature some great music docs. This is a good example, a thorough grounding in the evolution of the Indie genre - a genre which has both some easily identified stereotypes and such a wide range of music that it becomes a very, very loose concept. Further complicated by the Americanism of alt-pop or alternative rock, which is essentially the same. In both cases, there are acts seen as Indie who are signed to major record labels, while many on independent labels are having their work distributed by majors so even the original linkage is debatable.

Thanks to Richard for the link - I'd mentioned this specific doc series many times and he spotted it on YT.


No comments:

Post a Comment

Please ensure your comment is appropriate for publishing; all comments are vetted before publication