Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 14 April 2018

DOWNLOADS DEAD? iTunes ceases from 2019

I've blogged on this before, predicting the digital download would all but disappear in as little as 2-3 years ... and here we go.

The market-dominating iTunes will cease to offer downloads to 'own' (the legal status is controversial, but ownership is clearly restricted compared to physical media) from 2019, as streaming surfs to the top of Apple's, and the wider music industry's, strategy.

The dominant mode of distribution not so long ago is rapidly disappearing, though I'm sure some smaller sites will continue to offer DL options. How many major artists will bother offering this? Could still be quite a few - many digipak and vinyl sets come with DL codes for MP3 or even FLAC files.

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