Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 25 April 2018

MUSIC INDUSTRY stats summary CDs behind streaming


Guardian: UK record labels' revenue grows at fastest rate since 1995.

The disruption from digitisation is now a long established phenomenon in the music industry - the outdated chart below fails to distinguish the collapse of the digital download market, and its near-complete replacement by streaming.

You can see the enormous impact of digital disruption here:

Here's a calculator.
I tried the Astrid S example of the 47m streams of Such a Boy:

In this post I blogged on multi examples, including One Direction, a big mainstream pop band's estimated $50m from a hit album ($36m sales, $14m from streams) ... just a sixth of their $300m touring income over the same time period (2015), not counting merch! Revenue directly from music sales/streams is falling overall, though labels are finding new ways to keep their overall revenues up.

Here you can see the staggering difference in how many sales/streams it takes for an artist to earn $1,260, ie the US legal minimum (employers cannot pay any lower!) monthly wage, which of course they want more than!!! You need 1m Spotify streams, or 4m YouTube streams to earn this!!!


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