Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 12 February 2014

Copyright holder - can't find who?

As you are tasked with evidencing contacting the rights holder and asking for permission for your non-commercial use of their track, you obviously need to know which company to contact. Looking at physical media (the CD) is an obvious starting point - you can generally find sleeves on a number of websites which specialise in just this. You can also try the band's official site, and look up Wikis etc.
If still struggling, yet another method can be your YouTube account ...
As I've previously blogged, you should look out for (hyperlinked) messages under your uploads, such as 'Video blocked in some countries'. Just click on these to then click 'acknowledge', keeping your account in good standing. You should find specific reference there of which company claims copyright of the recording, such as in this example from an upload of a student music video for a Storm Queen track:
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