Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 31 May 2019

ALT VIDS New vid for back catalogue tracks

I dimly recall posting on this (probably giving Doors and Beatles examples) before, but with minimal web connection for now I'll make do with this addition - glam/sleaze rocker archetypes Motley Crue, of recent biopic The Dirt fame/infamy, have cut a new vid for a track from their debut album (1983?).

Remember, this is essentially what you're doing with your coursework (dependent on track selection)!

https://www.loudersound.com/news/motley-crue-release-new-video-for-their-early-80s-track-take-me-to-the-top

Sunday, 26 May 2019

5G TO BRING NEW DISRUPTION OPPORTUNITIES

https://hackernoon.com/is-the-music-industry-ready-for-5g-embracing-the-future-of-music-beyond-streaming-18867590a2e5