Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 8 August 2017

STREAMING Warner soars past $1bn digital revenues

The conglomerate giant doing fine, artists less so...
Ed Sheeran’s Divide puts Warner Music’s streaming income on track to cross £1bn https://www.theguardian.com/business/2017/aug/08/ed-sheerans-divide-lifts-warner-musics-streaming-income-to-1bn?CMP=Share_AndroidApp_Blogger

STREAMING 2.4m YouTube views to earn months minimum wage

http://www.metalsucks.net/2017/08/07/which-streaming-music-service-currently-has-the-best-payout-rate-for-artists/

CONVERGENCE Metal Gear...Video game group's hit single

Pentakill: how a metal band that doesn’t exist made it to No 1

How has a band that doesn’t physically exist, with zero promotion from the music industry, breach the Billboard Top 40 and reach No 1 in the iTunes metal chart?Conceived by California-based gaming gurus Riot Games in 2014, Pentakill exist purely in the imaginations of their creators – and the 100 million global fans of League of Legends, the multiplayer online battle arena game that spawned the band’s members, Karthus the Deathsinger, Yorick, Sona, Olaf and lead guitarist Mordekaiser the Master of Metal.Entirely under the mainstream radar, the band’s new CGI video, Mortal Reminder, notched up more than 3m views in less than 48 hours after its release – and the new album, Grasp of the Undying, seems destined to be a huge success. 

Sunday, 6 August 2017

COPYRIGHT FAIR USAGE Star Wars Silence Sued

https://www.wired.com/story/the-star-wars-video-that-baffled-youtubes-copyright-cops?mbid=social_fb

Saturday, 5 August 2017

Viral car lip sync hits 120m views

This would be a good idea for an additional video alongside your main effort (live, lyric, unwrapping vids are also useful additions).
The infamous Wayne's World Bohemian Rhapsody inspired James Corden's Carpool Karaoke which in turn has inspired this couple of performers (he's a comedian, she appeared on America's Got Talent) to create a series of car-set lip sync vids.
With 120m views already, they're making money from that, but they are also add for their services as hireable entertainers.
https://youtu.be/WJpA_sQEwkM
http://kristinanddanny.net/about

Saturday, 29 July 2017

DIGITAL strings up boxset racket?

(Theory link: Simon Reynolds' Retromania)

'The Beatles or Radiohead can forever flog key works to consumers prepared to pay £100 for unheard sessions on picture-disc vinyl. Icons like Morrissey can keep on reissuing even the unlamented likes of Maladjusted as part of their bigger story, safe in the knowledge fans want to buy into that idea too. But digital closes the door on nostalgia as much as it mucks with the album as a format. Will the 2026 reissue of Solange’s A Seat at the Table meet with the same ripe whiff of remembrance from a generation who recall where they were the first time they opened Spotify and it was algorithmically recommended to them? If not, Our Love to Admire may be one of the last albums in history to make it to its 45th anniversary super-deluxe box set.'

The reissue racket: how many more ‘classic’ albums will be repackaged? https://www.theguardian.com/music/2017/jul/28/reissue-racket-how-many-classic-albums-repackaged?CMP=Share_AndroidApp_Blogger

Friday, 21 July 2017

WOMEN still controlled by men, Instagram only space for genuine expression?

A good look here at how patronising patriarchy, an assumption that women are more pliable and will do as instructed, remains ingrained in the music biz, and an interesting side note on how being 'woke' (Katy bloody Perry's farcical attempt to show her socially conscious side leading to that garbling of language) is seen as important for branding and the opportunity to land marketing deals with brands.
A perhaps too uncritical, but useful, highlighting of Instagram especially as social media being the only space where female artists are permitted to freely express themselves - ignoring the product placement rife in these platforms and other forms of artifice.
Pop’s glass ceiling: why new female stars can’t break through https://www.theguardian.com/music/2017/jul/21/pops-glass-ceiling-why-new-female-stars-cant-break-through?CMP=Share_AndroidApp_Blogger

Thursday, 29 June 2017

VINYL new plant points to continuing growth

Records come round again: Sony to open vinyl factory in Japan https://www.theguardian.com/music/2017/jun/29/sony-to-open-vinyl-pressing-factory-in-japan-records?CMP=Share_AndroidApp_Blogger

Saturday, 24 June 2017

GENRE 40 sub-genres of metal

An example I've used before, a useful one to highlight the need to take care in defining genre. Each of these 40 (and there are still others - no grunge here for example) have some distinctive features that a videomaker should be aware of.

http://loudwire.com/best-metal-bands-different-subgenres/#photogallery-1=1

Sunday, 18 June 2017

Female gaze of Torres, Mitski and female directors

A quick note on the Torres video: mostly very dull, but 2 elements that might inspire some useful ideas
the David Lynch-like unsettling intermittent red lighting, and playing with darkness (possible Twin Peaks influence there)
the stoney-faced singer continuing to lipsynch with shower water flowing over her (wind effects have been used in other vids, anything like this adds visual interest and impact to a key convention, arguably bringing a postmodern deconstructionist approach in revealing, and revelling in, the absurdity of lipsynching). In practical terms it would be better to try and rig a shower head to a hose - or even point it out of a bathroom window if the external wall framing works (as bathroom framing would be very limited)
This is desire: Torres, Marika Hackman and the artists redefining the female gaze https://www.theguardian.com/music/2017/jun/16/torres-women-pleasure-fleabag-female-gaze-videos?CMP=Share_AndroidApp_Blogger

Saturday, 10 June 2017

DIGITISATION labels aren't needed can do all from bedroom Run DMC say

Some strong language in this article, but coming in the week when Taylor Swift announced an end to her 3 year boycott of Spotify (to 'celebrate 10m album sales' for her latest...and undermine Katy Perry's album release), here's a great quote summing up digital disruption:

Run-DMC have about 2 million monthly listeners on Spotify, that’s not bad is it? (1)


That’s not bad – that’s really good! We still get our royalty. You do a deal now, the labels get ownership of this and that – but these days you don’t need a record company, you don’t need a lawyer, you don’t even need a studio. You can do it all in your f***ing bedroom.



Run-DMC's Darryl McDaniels: 'We lived sex, drugs and rock‘n‘roll – but never put it in our music' https://www.theguardian.com/music/2017/jun/09/run-dmc-darryl-mcdaniels-we-lived-sex-drugs-and-rocknroll-but-not-in-our-music?CMP=Share_AndroidApp_Blogger




Like to make music? Turn your tunes into an income stream


https://www.theguardian.com/money/2017/jun/10/make-music-income-stream-compose-stock-music?CMP=Share_AndroidApp_Copy_to_clipboard


Thursday, 1 June 2017

MERCHANDISE death metal colouring book by Mastodon

http://www.metalsucks.net/2017/03/27/mastodon-emperor-of-sand-vinyl-doubles-as-a-coloring-book/

Thursday, 18 May 2017

Marketing 2.0 Success stories of Indie and self-distributing acts

How to be a DIY pop star: lollipops, kung fu and other fail-safe strategies https://www.theguardian.com/music/2017/may/18/diy-pop-star-strategies-dodie-tom-rosenthal-shaodow-paigey-cakey-jon-gomm?CMP=Share_AndroidApp_Blogger

Tuesday, 9 May 2017

Amazon launches live gig arm, growing video demand

Amazon moves into UK live music starting with Blondie London gig https://www.theguardian.com/business/2017/may/09/amazon-uk-live-music-blondie-london-gig-prime-live-events?CMP=Share_AndroidApp_Blogger

Saturday, 6 May 2017

Metallica FB livestream rehearsal + pop-up tour shops

http://www.blabbermouth.net/news/metallica-bringing-back-pop-up-stores-in-select-cities-on-north-american-tour/

Update: Katy b Perry went a manicured step further, livestreaming her fakery for 72 hours to promote her latest audio torture device (album): A weekend with Katy Perry's live stream: meditation, James Corden and a dog called Nugget

https://www.theguardian.com/music/2017/jun/12/katy-perry-witness-album-live-stream

Slipknot tie up 1bn views with 360 video

http://loudwire.com/slipknot-1-billion-youtube-views-360-video-the-shape/

Saturday, 15 April 2017

YOUTUBE payment row in figures

Music industry goes to war with YouTube https://www.theguardian.com/business/2017/apr/15/music-industry-youtube-video-streaming-royalties?CMP=Share_AndroidApp_Blogger

POMO Is originality impossible now?

This article focuses on legal cases, citing a number of musicologists as well as songwriters

Has pop finally run out of tunes? https://www.theguardian.com/music/2017/apr/13/has-pop-finally-run-out-of-tunes-ed-sheeran-plagiarism?CMP=Share_AndroidApp_Blogger

Friday, 31 March 2017

KIDZ BOP Chart-topping teen YouTube channel

Razor sharp example of cutting to the audio (Uptown Funk vid), and exemplar of the continuing insight of the Uses and Gratifications theory

Kidz Bop: 'It's not for everybody' https://www.theguardian.com/music/2017/mar/31/kidz-bop-american-preteen-pop-phenomenon?CMP=Share_AndroidApp_Blogger

HISTORY Landmark SFX timeline

Gimme Gimme Gimmicks: the innovations that changed music videos https://www.theguardian.com/music/2017/mar/30/gimme-gimme-gimmicks-the-innovations-that-changed-music-videos?CMP=Share_AndroidApp_Blogger

Thursday, 16 March 2017

Muppets MASH-UP old school Bone Thugs

https://youtu.be/fkvgRMf2plc

Tuesday, 14 March 2017

VINYL vote by Earache

Disappointing not to see Carcass on there, but my vote goes to Nocturnus' trailblazer The Key...

The latest twist in the analogue comeback, extreme metal label Earache are running a list of back catalogue albums - any that hit 500 pre-orders will be commissioned, burned and posted.

The audience as commissioner, the former audience...

http://teamrock.com/news/2017-03-14/earache-records-launch-on-demand-vinyl-service

Sunday, 12 March 2017

INDUSTRY Website only book Testament to diversification

A novel idea, the band book...

Thrash legends Testament (Burnt Offerings, Over the Wall, Souls of Black and many other classics that'll add a sonic boom to any day) are producing a band history which can only be ordered through their website, and comes with a personalised inscription.

Of course, there's a video from the lead singer, the venom vocalled Chuck Billy, to announce/flog the tome...

http://www.metalsucks.net/2017/03/10/testament-are-working-on-a-book-the-official-illustrated-history/

Thursday, 9 March 2017

TICKETS EXCLUSIVE through Spotify, e-zines and more

Korn blimey...

Fan club and VIP ticket packages for the upcoming tour will go on sale beginning March 7 at 10:00 a.m. local time at Korn.comCiti cardmembers presale begins that same day at noon local time. For complete Citi pre-sale details visit: www.citiprivatepass.com. Live Nation presale starts on March 8 at 10:00 a.m. local, followed by a Spotify presale beginning March 9 at 10:00 a.m. local and a BLABBERMOUTH.NET presale starting March 9 at 10:00 a.m. local. All presales end March 9 at 10:00 p.m. local timing. Remaining tickets for all dates will go on sale to the general public on March 10 at 10:00 a.m. local time at LiveNation.com.
Read more at http://www.blabbermouth.net/news/korn-announces-the-serenity-of-summer-tour-with-stone-sour/#xbPFxReL5b723QpP.99

http://www.blabbermouth.net/news/korn-announces-the-serenity-of-summer-tour-with-stone-sour/

SPOTIFY getting on a playlist key to profit

Also spotted a useful quote from Lily Allen on how it's difficult to make money from music - it's more about branding deals, endorsements.

Lily Allen: ‘We need to fight back against these forces’

https://www.theguardian.com/music/2018/may/06/we-need-to-fight-back-against-forces-lily-allen

A useful quote from a veteran UK Indie label boss:
If you get on the right Spotify playlist, it could pay for your album. My friend Ian who runs How Does It Feel to Be Loved has a band call Haiku Salut – they were on a Spotify playlist and it made them a load of money. It’s different from just sending a record to NME. There’s no longer one source that has that single power those magazine had. That’s possibly a good thing, but I feel sorry for a lot of music writers who are expected to provide content for free.





Since posting this I keep seeing more and more references to the same point, the power of the Spotify playlist - as I write (5.4.18) Spotify has just launched on the stock market leading to more analysis of its role, power and future. Like Amazon, its in a race against time to establish such a huge market lead that it has huge power over labels when striking deals over payments/royalties.

I spotted on Facebook that a Marillion/Fish fangroup (All the best freaks are here) had a thread about Fish (singer) pulling all his albums bar one (which he's touring next year) off Spotify, and someone mentioned a Fish Facebook blog I'd forgotten about - so here it is!

...