Deadlines/Brief
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
Key Posts
- 1-shot vids
- Analysing videos
- Artist research
- Audience
- BBFC age rating vids
- Blog setup
- Books
- CONVENTIONS in 10 steps
- Conventions: DB playlists, posts etc
- Coursework overview
- DB doc
- Depeche Mode case study
- Digipak
- Digipak vids
- Elberse: Blockbusters book
- Eval overview
- Eval Q1a CONVENTIONS
- Eval Q1b REPRESENTATIONS
- Eval Q2 BRANDING
- Eval Q3a AUDIENCE ENGAGEMENT
- Eval Q3b DISTRIBUTION
- Eval Q4 TECHNOLOGIES
- Female acts
- Final Cut Pro X
- Goodwin
- Industry 2018-19
- Industry 2021
- INDUSTRY summary
- Interactive vids
- Mag ad
- Mag ad audiences
- Merch
- Pitching
- Pixies case study
- Planning docs
- Shoots tips
- Simulacra: Weezer, Weird Al
- Student vids/blogs by year
- Technologies
- TechTips blog
- Twitter feed on blog
- Vinyl
- Vodcast playlist (DB)
- WEBSITE in steps
- Websites I've analysed
Featured post
WEBSITE The steps involved in producing yours
IN THIS POST: A breakdown of how to research websites, what to look for, and an example of an overall 16-step process, plus a list of some...
Tuesday, 8 August 2017
STREAMING Warner soars past $1bn digital revenues
STREAMING 2.4m YouTube views to earn months minimum wage
CONVERGENCE Metal Gear...Video game group's hit single
How has a band that doesn’t physically exist, with zero promotion from the music industry, breach the Billboard Top 40 and reach No 1 in the iTunes metal chart?Conceived by California-based gaming gurus Riot Games in 2014, Pentakill exist purely in the imaginations of their creators – and the 100 million global fans of League of Legends, the multiplayer online battle arena game that spawned the band’s members, Karthus the Deathsinger, Yorick, Sona, Olaf and lead guitarist Mordekaiser the Master of Metal.Entirely under the mainstream radar, the band’s new CGI video, Mortal Reminder, notched up more than 3m views in less than 48 hours after its release – and the new album, Grasp of the Undying, seems destined to be a huge success.
Sunday, 6 August 2017
Saturday, 5 August 2017
Viral car lip sync hits 120m views
Saturday, 29 July 2017
DIGITAL strings up boxset racket?
(Theory link: Simon Reynolds' Retromania)
'The Beatles or Radiohead can forever flog key works to consumers prepared to pay £100 for unheard sessions on picture-disc vinyl. Icons like Morrissey can keep on reissuing even the unlamented likes of Maladjusted as part of their bigger story, safe in the knowledge fans want to buy into that idea too. But digital closes the door on nostalgia as much as it mucks with the album as a format. Will the 2026 reissue of Solange’s A Seat at the Table meet with the same ripe whiff of remembrance from a generation who recall where they were the first time they opened Spotify and it was algorithmically recommended to them? If not, Our Love to Admire may be one of the last albums in history to make it to its 45th anniversary super-deluxe box set.'
The reissue racket: how many more ‘classic’ albums will be repackaged? https://www.theguardian.com/music/2017/jul/28/reissue-racket-how-many-classic-albums-repackaged?CMP=Share_AndroidApp_Blogger
Friday, 21 July 2017
WOMEN still controlled by men, Instagram only space for genuine expression?
Thursday, 29 June 2017
VINYL new plant points to continuing growth
Saturday, 24 June 2017
GENRE 40 sub-genres of metal
An example I've used before, a useful one to highlight the need to take care in defining genre. Each of these 40 (and there are still others - no grunge here for example) have some distinctive features that a videomaker should be aware of.
http://loudwire.com/best-metal-bands-different-subgenres/#photogallery-1=1
Sunday, 18 June 2017
Female gaze of Torres, Mitski and female directors
the David Lynch-like unsettling intermittent red lighting, and playing with darkness (possible Twin Peaks influence there)
the stoney-faced singer continuing to lipsynch with shower water flowing over her (wind effects have been used in other vids, anything like this adds visual interest and impact to a key convention, arguably bringing a postmodern deconstructionist approach in revealing, and revelling in, the absurdity of lipsynching). In practical terms it would be better to try and rig a shower head to a hose - or even point it out of a bathroom window if the external wall framing works (as bathroom framing would be very limited)
Saturday, 10 June 2017
DIGITISATION labels aren't needed can do all from bedroom Run DMC say
Some strong language in this article, but coming in the week when Taylor Swift announced an end to her 3 year boycott of Spotify (to 'celebrate 10m album sales' for her latest...and undermine Katy Perry's album release), here's a great quote summing up digital disruption:
Run-DMC have about 2 million monthly listeners on Spotify, that’s not bad is it? (1)
That’s not bad – that’s really good! We still get our royalty. You do a deal now, the labels get ownership of this and that – but these days you don’t need a record company, you don’t need a lawyer, you don’t even need a studio. You can do it all in your f***ing bedroom.
Run-DMC's Darryl McDaniels: 'We lived sex, drugs and rock‘n‘roll – but never put it in our music' https://www.theguardian.com/music/2017/jun/09/run-dmc-darryl-mcdaniels-we-lived-sex-drugs-and-rocknroll-but-not-in-our-music?CMP=Share_AndroidApp_Blogger
Like to make music? Turn your tunes into an income stream
https://www.theguardian.com/money/2017/jun/10/make-music-income-stream-compose-stock-music?CMP=Share_AndroidApp_Copy_to_clipboard
Thursday, 1 June 2017
MERCHANDISE death metal colouring book by Mastodon
Thursday, 18 May 2017
Marketing 2.0 Success stories of Indie and self-distributing acts
Tuesday, 9 May 2017
Amazon launches live gig arm, growing video demand
Saturday, 6 May 2017
Metallica FB livestream rehearsal + pop-up tour shops
http://www.blabbermouth.net/news/metallica-bringing-back-pop-up-stores-in-select-cities-on-north-american-tour/
Update: Katy b Perry went a manicured step further, livestreaming her fakery for 72 hours to promote her latest audio torture device (album): A weekend with Katy Perry's live stream: meditation, James Corden and a dog called Nugget
https://www.theguardian.com/music/2017/jun/12/katy-perry-witness-album-live-stream
Slipknot tie up 1bn views with 360 video
Saturday, 15 April 2017
YOUTUBE payment row in figures
POMO Is originality impossible now?
This article focuses on legal cases, citing a number of musicologists as well as songwriters
Has pop finally run out of tunes? https://www.theguardian.com/music/2017/apr/13/has-pop-finally-run-out-of-tunes-ed-sheeran-plagiarism?CMP=Share_AndroidApp_Blogger
Friday, 31 March 2017
KIDZ BOP Chart-topping teen YouTube channel
Razor sharp example of cutting to the audio (Uptown Funk vid), and exemplar of the continuing insight of the Uses and Gratifications theory
Kidz Bop: 'It's not for everybody' https://www.theguardian.com/music/2017/mar/31/kidz-bop-american-preteen-pop-phenomenon?CMP=Share_AndroidApp_Blogger
HISTORY Landmark SFX timeline
Thursday, 16 March 2017
Tuesday, 14 March 2017
VINYL vote by Earache
Disappointing not to see Carcass on there, but my vote goes to Nocturnus' trailblazer The Key...
The latest twist in the analogue comeback, extreme metal label Earache are running a list of back catalogue albums - any that hit 500 pre-orders will be commissioned, burned and posted.
The audience as commissioner, the former audience...
http://teamrock.com/news/2017-03-14/earache-records-launch-on-demand-vinyl-service
Sunday, 12 March 2017
INDUSTRY Website only book Testament to diversification
A novel idea, the band book...
Thrash legends Testament (Burnt Offerings, Over the Wall, Souls of Black and many other classics that'll add a sonic boom to any day) are producing a band history which can only be ordered through their website, and comes with a personalised inscription.
Of course, there's a video from the lead singer, the venom vocalled Chuck Billy, to announce/flog the tome...
http://www.metalsucks.net/2017/03/10/testament-are-working-on-a-book-the-official-illustrated-history/
Thursday, 9 March 2017
TICKETS EXCLUSIVE through Spotify, e-zines and more
Korn blimey...
Fan club and VIP ticket packages for the upcoming tour will go on sale beginning March 7 at 10:00 a.m. local time at Korn.com; Citi cardmembers presale begins that same day at noon local time. For complete Citi pre-sale details visit: www.citiprivatepass.com. Live Nation presale starts on March 8 at 10:00 a.m. local, followed by a Spotify presale beginning March 9 at 10:00 a.m. local and a BLABBERMOUTH.NET presale starting March 9 at 10:00 a.m. local. All presales end March 9 at 10:00 p.m. local timing. Remaining tickets for all dates will go on sale to the general public on March 10 at 10:00 a.m. local time at LiveNation.com.
Read more at http://www.blabbermouth.net/news/korn-announces-the-serenity-of-summer-tour-with-stone-sour/#xbPFxReL5b723QpP.99
http://www.blabbermouth.net/news/korn-announces-the-serenity-of-summer-tour-with-stone-sour/
SPOTIFY getting on a playlist key to profit
If you get on the right Spotify playlist, it could pay for your album. My friend Ian who runs How Does It Feel to Be Loved has a band call Haiku Salut – they were on a Spotify playlist and it made them a load of money. It’s different from just sending a record to NME. There’s no longer one source that has that single power those magazine had. That’s possibly a good thing, but I feel sorry for a lot of music writers who are expected to provide content for free.
Since posting this I keep seeing more and more references to the same point, the power of the Spotify playlist - as I write (5.4.18) Spotify has just launched on the stock market leading to more analysis of its role, power and future. Like Amazon, its in a race against time to establish such a huge market lead that it has huge power over labels when striking deals over payments/royalties.I spotted on Facebook that a Marillion/Fish fangroup (All the best freaks are here) had a thread about Fish (singer) pulling all his albums bar one (which he's touring next year) off Spotify, and someone mentioned a Fish Facebook blog I'd forgotten about - so here it is!
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