Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 22 June 2011

Setting up your new blog [Hwk for Mon 27th]

Everything we've already done, and will do in June/July, forms part of the process of your A2 Coursework unit. Therefore its vital we reflect this work straight away in our A2 blog! Remember, the key principle behind a blog is that it logs the work done throughout the long process up to the final hand-in date (likely to be Xmas 2011 [including the ancillary texts], with January to complete the Evaluation).
Therefore your homework for Monday 27th June is simple: following the instructions below, set up a new blog and bring it up to date!

ONCE YOU HAVE WORKED THROUGH THE 10 STEPS BELOW, CHECK YOU'VE SET 'WORD VERIFICATION FOR COMMENTS' TO NO; 'COMMENT MODERATION' TO ALWAYS (YOU NEED TO PROVIDE AN EMAIL ADDRESS) [both of these through DESIGN-SETTINGS-COMMENTS]; TIME TO GMT [through DESIGN-SETTINGS-FORMATTING];

You'll know how to do this by now; the key thing is to follow the instructions below precisely as regards the name/URL [if you don't you'll have to restart with another new blog!]:

  1. Sign in to blogger
  2. Click on Create New Blog
  3. For name, type in your A2Vid2012-ForenameInitial    [note the hyphen after A2Vid2012]
  4. You should end up with a URL like this: http://A2Vid2012-DavidB.blogspot.com/ (again, please note the hyphen, and where the capital letters appear)
  5. For address, type in a brief but relevant URL (remember, this will appear on promotional materials; it must also be appropriate for an IGS student). You might have noticed I try to make my blog addresses easy to remember: 'musividz' instead of, say, 'musicvideoa2mediastudiesatilkleygrammar'!
  6. The layout tools have changed, so you'll need to ensure you make your blog wide enough to avoid problems with embedded video clips and Scribd docs. In DESIGN---TEMPLATE DESIGNER you can 'ADJUST WIDTHS' [ask if unsure!]
  7. Once its set up, please email me straight away (so I can be your first follower!); I'll put up a links list for all when everyone has done this so you can look at, and comment on, each others' work, throwing your own ideas and reference points into the mix etc
  8. Once you've done this you can create a new post and quickly blog on what we've done at this early stage
  9. If you haven't already, add yourself as a follower of http://musividz.blogspot.com/ 
  10. You can start blogging any thoughts/research/useful examples as of now!!! Remember, you're trying to evidence the process that underpinned your eventual productions.
ONCE YOU HAVE WORKED THROUGH THE 10 STEPS ABOVE, CHECK YOU'VE SET 'WORD VERIFICATION FOR COMMENTS' TO NO; 'COMMENT MODERATION' TO ALWAYS (YOU NEED TO PROVIDE AN EMAIL ADDRESS) [both of these through DESIGN-SETTINGS-COMMENTS]; TIME TO GMT [through DESIGN-SETTINGS-FORMATTING] (and, yes, i do know I've repeated this!)

What have we considered so far? See the blog post on 1st lesson + your own notes to refresh your memory! What terms/concepts can you think of we've raised so far? Have you already had some initial ideas for a vid/track choice? Your initial list of common codes and conventions? The different factors of FAG: format, audience, genre. The quiz contains a lot of new learning too...

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