Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 20 August 2011

Streets anti-vid

What I mean by anti-vid (NOT a technical term!) is a vid that rejects the noisy stylings of the vid format, full of fast-paced edits/SFX; Kyle picked this one, and found the following quote from Mike Skinner on it:
"During a great period of intense mixing we decided that it might be nice to shoot a video. This isn't the way the record industry works and so it was under the radar of the label and done totally for us by us on a shoe string. It was totally different from any other promo that I've made in that it was something real that we just filmed rather than trying to create something real looking using lots of people and lots of angles. I feel like it's more than a video in that sense. Aswell as looking quite odd without all the singing and quick cuts" (Source:

You couldn't really do something like this as coursework - how would you evidence your technical skills? - BUT I am considering the idea of each group producing at least one alternative vid, an increasingly common approach seen even with major artists such as U2 (One), and somewhat inspired by the protest vid The Pixies produced in annoyance at having to have a vid out to get on Top of the Pops. (I've blogged on these...)

You may even wish to shoot some footage for an alternative vid during the summer if inspiration strikes!

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