Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 31 January 2012

DIGIPAKS: further pointers on scrutinising examples

I left this as a comment on one blog, worth sharing:

You note the relationship between outer + inner panels here, and should do so (+ that of front/back outer panel) for every example
Think more about fonts too - standardised or variation? Be specific when denoting (describing this). Consider size + framing of text too, key aspects you have to think about for your own designs
Is there anything to denote that this is the 'digitally remastered gift edition'? Anything other than remastering which marks it out from the standard release?
You might find it easier to compile a summary of conventions if you stick to a bulleted list of what you observe in each (maybe put analysis in brackets)

Here's a good eg of a student from elsewhere's detail on one eg:

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