Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 14 January 2012

POMO, WEB EXCL.: Morbid Angel silent movie vid

Perhaps reflecting the hype around The Artist, the 2011 French silent movie thats receiving critical acclaim right now, here's a highly postmodern vid taking on the media language of silent movies but from an unusual source: death metal icons Morbid Angel. Personally I think the vid's quite poor, and the slow pace just doesn't work for the genre, BUT it will generate debate and thus publicity. They gave the online premiere to the magazine site Terrorizer, a move increasingly used (we also see video premieres on the schedules of C4, E4 etc quite commonly) and so something you could think about/write about with regards to use of technology.

Evanescence also provide a good eg of promoting a vid through ... a vid! They gave an interview on set of their latest to MTV, ensuring airplay and publicity:

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