Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 22 January 2012

Watch Latymer School finished vids

Look for the 2011 Music Vids playlist on their channel (at least one is blocked on copyright grounds)
Interesting to look at, and there are vids which touch on aspects each of you are working on
The sheer confidence and assurance of the performers generally stands out and is a significant plus, as is the evidence of lighting rigs; the strength of the female performers, and how they handle erotic signifiers without crossing a line is particularly striking. On the other hand, there is some shaky camerawork; some nice ideas not so well executed; some unfortunate casting; some perf footage which is clearly not synched to the track, and generally some editing which could be tighter and better paced.

I think we're well placed to generally do better, and they're a very, very strong centre with a superb track record for slick, prize-winning productions! Have a look and see what you think, and let me know if you want me to play back any and discuss in class - there are plenty of other finished vids out there; many schools submit their A2 coursework for January

View Hurtwoodhouse vids

Google "a2 music video" and you'll find many more - select 'in last month' for 2011-12 vids and blogs. I spotted a Muse vid in there - I'm sure there'll be more of your choices with other Media student vids out there...

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