Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 23 February 2012

Q: who scrapped £100k vid + did 1 on iPhone?

Any ideas on which act thought they looked vacant in a £100,000 vid so scrapped it? And more recently 'they went shopping for a samurai sword to use as a prop in a self-shot music video they made on De Martino's iPhone in a dusty skateboarding bowl in Alicante, Spain'...
They're a 2-piece; the answer follows with a vid embedded which shows how variety can be maintained with a purely performance-based vid (and only the 2 performers remember)...

Here's the vid (played without ads through the article below btw):

And here's the article I read 'There was the £100,000 video for "That's Not My Name" that the band didn't like and had scrapped. ("We looked vacant," says White.)' in:

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