Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 10 February 2012

Spoof boyband video

Thanks to GeorgeG for this: a spoof 5ive video, which manages to both clearly reflect the conventions and satirise them in a postmodern, ironic fashion. The conventions and cliches of laddish togetherness and basic dance moves are there, but added in is the wink and nod that this is all actually very silly - you could argue that it serves a female (male gaze, conventions of boy band vids) and male (satirising the conventions, arguably countering the emasculation that sanitised/feminised depictions - with tweenies in mind - brings)...

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