Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 30 April 2012


This is not for your coursework (BUT, so long as you do it by Friday when I'll be posting your marks to the exam board, you can add this above your final cut as the 1st post you see on your blog), but rather for:
(1) future students
(2) DVD compilation of your work (including some of the practice exercises)

You can film up to 5 mins for this, and I'll edit down to between 30/60seconds. Film in groups, not individually.
I need these before you go on study leave.

When passing over full quality exported files (shot in HD, both AS and A2) name the file as NAME1-NAME2-NAME3-CWK INTRO, eg JESS-GINA-CWK INTRO

What I'd like to you talk about:
  • Introduce yourselves, and the work you did (eg, Hi, I'm Gina - and I'm Jess - and we created a new music video for Robbie Williams' single "She's the One"; or Hi, I'm Tom - and I'm Georgia - and we created the opening sequence of a new slasher film titled "Tiny Terror")
  • Who was it aimed at? (eg We were aiming our work at an audience aged 15-24)
  • Have you entered it for any competitions? For A2: Have any organisations (fansites, charities, band sites etc) said they'll use your vid?
  • What were the major influence/s on your work (eg certain directors, films, videos etc)? You could say a little about the role of research in this.
  • Did your idea/editing change much from the original pitch/filming/rough cut? You could say something about what factors influenced any changes
  • What are you most pleased about with your production?
  • If you wish to, you could briefly address aspects you'd like to develop further given more time.
  • What can you do now that you couldn't do at the start of the year?
  • What have you gained/learned from this production and the process behind it? That may well be aptitude for directing or organising (producing) a shoot/cast (or other roles: SFX/makeup for example) as well as more technical, software/editing-centred learning
  • Why would you recommend others take Media Studies in the future? [I'll edit out + use anything on this point separately]
  • Anything else you'd like to say
This shouldn't be too tasking; a few mins to think this through, gather your group, get a camera (HD - both AS + A2), find a quiet spot, and shoot. You can pass on the footage to John or do a basic edit yourselves if you want to have a copy of this for your blog/as a memento.

I'd assume such a (by now!) talented bunch as you A2 folk will be heavily involved in producing some whiz-bang materials for your leaving assembly too; you could use this as a means of generating something for that, or just something Media-centred to share with both A2 classes as a memento of two fun-packed, fact-filled years of counter-hegemonic learning!

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