Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 20 April 2012

REP'NS: RegionalAccent: NadineCoyle subtitled

Good example, following on from Girls Aloud bandmate Cheryl Cole being subtitled for her brief stint on X Factor USA, of the commercial challenges of UK accents other than middle-class Southern English: my compatriot, Nadine Coyle, has also suffered this fate on the US edition of Next Top Model.
See reports by Belfast Telegraph + Huffington Post vid (below);

Have you addressed this issue when discussing casting, representations, budgets, distributors, audience (including feedback - did you get feedback from 'non-locals' not so familiar/comfortable with the local Yorkshire accent?) etc?
Here's what the Belfast Tele wrote:
Girls Aloud singer Nadine Coyle has once again hit the headlines because of her distinctive Londonderry accent.
Currently appearing as a guest judge on reality US TV show America’s Next Top Model, her strong Derry dialect has led to her being subtitled for the American audience.
Beauty Nadine, who is well placed to judge the show’s fledgling models, has never compromised on her love of her home city.
She recently appeared at an event to promote Derry to the American tourist market as part of the Clipper Yacht race and for the 2013 UK City of Culture celebrations.
The American decision to subtitle her has been labelled as simple prejudice.
Linguistics expert Dr Loretto Todd of the University of Ulster said it is tantamount to racism to make an issue out of the way someone talks. She said: “Let us not forget, every single human being has an accent of some sort or other, and there is absolutely nothing wrong with Nadine Coyle's accent.
“There is a rhythm to her accent, as there is to all Northern Ireland accents, and it just happens to be a bit faster than the South of England accent, which I think is at the core of why they are making so much of the way she talks.
“I have heard her speak and I think she is very clear.”
Dr Todd suggested that perhaps the continuing onslaught on Nadine’s Derry accent is that because of her profession, she is seen as fair game.
She explained: “I do not think we’d be having this conversation if we were talking about someone from a different profession, but because she is a singer, it seems appropriate to criticise her.”
It’s not the first time that the speech of a member of Girls Aloud has been lost in translation across the Atlantic.
Cheryl Cole's Geordie accent is reportedly the reason that she was axed from the American version of X Factor.
Nor is it the first time Nadine's tones have fallen on deaf ears.
Jonathan Ross, no stranger to speech impediments, said in 2008 that he could not understand a word she said.
Nadine also copped a lot of flak on a recent UK tour for what many people deemed an irritating transatlantic twang after years of living in the US.

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