Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 2 September 2012

How bands make money today

Rolling Stone magazine has a good 9-part list with examples: http://www.rollingstone.com/music/lists/9-ways-musicians-actually-make-money-today-20120828 - the example below is on perfume!
I've blogged plentiful examples about this topic, which is important to grasp as a part of audience, institution and digitisation.

Justin Bieber/Girlfriend
James Devaney/WireImage; Courtesy of Elizabeth Arden
Everyone wants to smell like the Biebs – which is why Justin Bieber's women's fragrance, Someday, netted $3 million in its first three weeks this summer. According to Jo Piazza's book Celebrity Inc., A-listers can haul in between $3 million and $5 million up front, plus five to 10 percent of sales, by licensing their name to a fragrance. Beyonce, Britney Spears and Jennifer Lopez are among the other stars whose scents have raked in tens of millions in recent years.
Potential payday: $5 million or more for a hot star like Bieber
Downsides: Loss of cred. Before launching his 222 fragrance in May, Maroon 5's Adam Levine hemmed and hawed to People: "I know there's a stigma attached to it, a stigma that I fully understand because I, too, hate the idea of a celebrity fragrance, absolutely, 100 per cent. [But] I kind of thought to myself, 'Well, I'm interested in fashion and there's a lot of things about it that could be really cool if done properly.'"

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