Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 9 September 2012

Lego vid: Joy Division

This would be no easy path or shortcut to a music vid of your own, but may be of interest - and in any case, is another example of how UGC (user-generated content, or fan-made videos) acts as viral marketing for archive material; the fact that this isn't an official vid actually makes it more legitimate to mahy, as its not directly tied into record company profit-making. Many people will watch it and be introduced to Joy Division for the first time - part of your secondary audience for a vid made for a back catalogue track will likewise be new fans.

This next example is something of a curiosity: a 5-year old death metal vocalist, as publicised by Terrorizer magazine:

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