Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 12 September 2012

MVid eg notes template

This is a simple table, you could always design your own. The point is to keep a record of your observations - not on scattered pieces of paper or even blog posts, but in one place where you can begin to see patterns, and can refer back speedily months later when you can't quite remember the name of that track where that useful shot example was...

By the time you're finished the A2 coursework you will have examined dozens of MVids (+ d'paks + ads). Again, create a database/spreadsheet if you prefer, but you will need to be able to reference multiple examples of observable format and genre  conventions, tied into points on audience/s and industry/economics as well. It is unlikely you will remember every detail you've blogged on, or made a written note on.

Maintaining a good, detailed record will not only make R+P posts easier but also the Evaluation and the exam (Media Language in YOUR productions is one of the concepts you may be asked to analyse in Q1b).

Its worth printing off a few copies of this simple doc to keep and add notes to at random times: sat in front of the TV, or even in class when not at a computer. You can blog or type up these notes at your convenience then, but will at least know where to find them.

You will immediately need a good list of specific egs for the vodcast on general codes and conventions of the music video format. This is NOT tied to a specific genre at this stage - and remember that any such list of common conventions almost certainly will contain contradictory points, as some things common to some genres will not be seen in others.

Common MVid Cs and Cs

Remember, you can design your own - and before printing off you should really change/delete some of the blurb at the top of the sheet (adding your name is also a good idea!).

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